In today’s fast-paced world, managing finances can be a challenge, especially for business owners and small businesses. MoneyMate was designed to bridge the gap between financial chaos and clarity, offering an efficient and user-friendly solution to track credit sales, payments, and outstanding balances. With MoneyMate, business owners can easily monitor transactions, streamline collections, and stay on top of their finances
MoneyMate
"MoneyMate: Your money’s new BFF."
Mobile app UX case study
To address these challenges, our objective was to Design a Hypothetical App MoneyMate with a focus on clarity and user engagement. We aimed to create a solution that would:
Simplify Financial Tracking: Develop an intuitive interface that allows users to easily track both money lent and money owed in one place.
Digital Ledger System: Develop an easy-to-use app that replaces manual bookkeeping with a digital ledger, enabling business owners to track credit sales, payments, and outstanding balances efficiently.
Real-Time Reporting: Provide detailed, real-time reports that clearly show who owes money, how much, and for how long, helping owners prioritize collections.
Automated Reminders: Include notification systems to send friendly, automated reminders to customers about upcoming or overdue payments, reducing the need for manual follow-ups.
Promote Accountability: Implement features that help users send reminders and notifications without feeling intrusive, fostering a sense of responsibility among borrowers.
Solutions
Quantitative Research: Survey Insights
To validate these findings, I surveyed a broader audience. Here’s a snapshot of the data:
Frequent Borrowing and Lending: About 45% of respondents reported lending or borrowing money informally at least once a month, showing a recurring need for tracking.
Reliance on Memory and Paper Notes: 50% used memory or notebooks to manage transactions, which often led to mistakes or forgotten details.
Pain Points with Current Tracking Methods: 40% cited “forgetting transactions” as their main issue, while 30% mentioned that their current system lacked clarity.
High Interest in a Digital Solution: 60% expressed interest in an app to simplify tracking, organize records, and send friendly reminders, validating a strong demand for MoneyMate.
The research confirmed that MoneyMate could fill a significant gap by making transaction tracking intuitive and accessible, reducing errors, and enhancing communication.
The Research
Research Goal :
The primary objective is to validate the hypothesis: Small business owners and shopkeepers face significant challenges in managing credit sales, overdue payments, and customer follow-ups due to reliance on manual processes. The research aims to uncover specific pain points, inefficiencies, and user needs to guide the design of a digital solution that simplifies financial tracking and enhances efficiency.
To ensure MoneyMate would effectively address the real-world challenges of managing credit transactions, I conducted a user research study using both qualitative and quantitative methods. This approach helped me understand the habits, pain points, and expectations of potential users, including business owners and individuals who lend and borrow money regularly.
Qualitative Research: In-Depth Conversations
I started by speaking with small business owners, pharmacists, and individual users to dive deeper into their day-to-day challenges. Here’s the question are listed below :
How do you currently manage your day-to-day financial transactions?
How do you keep track of money owed to you by customers or businesses?
How often do customers delay payments? How do you handle overdue payments?
What kind of communication do you use to remind customers or suppliers about payments?
What tools or methods do you currently use for financial tracking?
What’s the biggest frustration you face when managing credit or payments?
Do you have any staff or partners who assist with financial tracking? If yes, how do they collaborate with you?
If you could improve one thing about your current financial management process, what would it be?
What challenges do you face when managing credit-based sales or purchases?
Financial transactions are primarily managed using cash or UPI for smaller amounts. Day-to-day accounts are often recorded manually, and some use budgeting apps for basic tracking.
Challenges in Credit Management: Respondents face difficulties in predicting customer repayment behaviors and managing financial risks. Payment delays are common, often leading to financial losses when customers fail to repay.
Struggling with Memory and Manual Tracking: Many users admitted they still relied on memory or handwritten notes, which led to frequent miscommunications and lost records.
Methods for Handling Overdue Payments: Businesses rely heavily on manual reminders, including frequent follow-ups via phone calls or sending staff to collect payments in person. These methods are time-consuming and require significant effort.
Awkwardness in Asking for Repayments: Users expressed discomfort around reminding people about repayments, especially when dealing with close friends or loyal customers. They feared it would affect relationships or customer loyalty.
Desired Improvements:
Participants highlighted the need for tools that enable better repayment structures, such as fixed due date and automated reminders Solutions to minimize manual follow-ups and ensure timely payments were identified as critical needs
Key insight derived from the interview
Rohit, 40
Small business owner
Goals
Pain point
Rahul , 26
Shop keeper
Goals
Pain points
Gain a clear overview of who owes how much to track pending payments effectively
Identify delayed payments to chase defaulters and minimize risks.
Build good relationships with customers through timely repayments.
Access comprehensive financial reports for better decision-making and planning.
Struggles with manual records that are time-consuming and prone to errors.
Difficulty remembering repayment dates for customers and suppliers.
Inability to enforce lending limits due to poor visibility of past payment trends.
Wasting time consolidating financial information for reports and decision-making.
To ensure MoneyMate addresses the real needs of users, I developed personas based on research insights. These personas represent common users for both personal and business use cases and highlight their pain points, goals, and behaviors in managing credit transactions.
Armed with these insights, I was ready to move into the design phase, focusing on a solution that would make financial tracking both practical and stress-free.
Simplify and streamline the entry of transactions, including credit sales and payments received.
Track day-to-day finances efficiently to avoid errors and confusion.
Manage customer data and balances effectively to maintain smooth relationships.
Access reminders for payments due or upcoming transactions to stay organized.
Manual transaction entry is time-consuming and prone to errors.
Challenges in managing customer balances, leading to disputes or confusion.
Forgetting payment follow-ups due to a lack of proper reminders.
Struggling to balance multiple tasks while ensuring accurate financial records.
User persona
Replace manual ledgers with a user-friendly digital system that reduces errors and simplifies credit management for shopkeepers and owners.
Develop a visual dashboard that highlights overdue payments, categorized by amount and delay duration, to help users prioritize collections efficiently.
Simplify complex tasks like tracking debts and credits, ensuring even first-time users can navigate effortlessly.
Facilitate seamless collaboration between shopkeepers, managers, and owners through role-based access. For instance, owners can view reports, while shopkeepers focus on entries.
The app offers customizable features that cater to a wide range of users, from small shopkeepers managing daily credit transactions to business owners tracking loans and repayments. This multi-use functionality ensures it fits seamlessly into professional settings.
Goal : The idea we want to execute
The design journey for MoneyMate began with simple pencil and paper. Inspired by conversations with local pharmacists and small business owners, I sketched out the initial ideas that could solve the challenges they faced.
I kept the sketches simple, focusing on the flow of key features. This allowed me to quickly experiment with different layouts and arrangements without getting caught up in too many details. I wanted the app to feel as straightforward as jotting down numbers in a ledger, but with added clarity and accessibility.
1. Sketching: Roughing Out the Concept
Design Process
With a clear understanding of our users’ challenges, it was time to bring MoneyMate to life. Here’s how I approached the design:
2. Wireframing: Bringing the Ideas to Life
With the sketches solidifying the basic layout, I moved on to wireframing to flesh out the design more concretely. Wireframes allowed me to establish a clear structure and start making decisions about the flow and arrangement of features without committing to a specific aesthetic.
Design process
Recent
C
Crystal clinic
Sep 1
₹8,000.00
Credit sale
S
Suresh Infinity
Aug 21
₹6,500.00
Payment recieved
M
Medsuppliees&co
Aug 19
₹10,000.00
Credit purcahse
T
Tata supply
Aug 15
₹6,500.00
Payment made
M
Medicare Dr sharma
Aug 9
₹6,100.00
Credit sale
₹
38,100
Total money lent
Home
Transaction
UP
₹
27,800
Total money owe
Transaction details
Customer
Varun Bhai
Transaction type
Credit sale
Amount
₹
8,000
Status
Due in 20 day
Added by
Khalid khan
on 1st Dec, 2024
Note
Medicine for mom
Attachment
Invoice.pdf
Mark as paid
Send reminder
Credit sale
Whom did you sell to ?
W
Well wholesale
S
Suresh infinity
A
Healthfirst medical
C
RameshTatasupp
Y
Yusuf bhai
A
Abdul healthmart
A
Medicare Dr sharma
A
Verma ji
A
Medsuppliees
A
Ali brite
Search
Add new entry
Credit sale to Suresh infinity
Sale Amount
Sale Amount
5 Dec
Sale Amount
Suresh infinity
Note
Attachment
Save
Add staff entry
Permissions
Permissions to manage your business on moneymate
Name
Mobile number
Role
Save
Inter
Regular
Medium
Semi bold
A
a
Color palette
#2A9270
#FFFFFF
#DADADA
#C5C5C5
#7B7B7B
#E7F3E8
#6AB29B
#2C3E50
Green is universally associated with growth, balance, and prosperity, aligning perfectly with the app's purpose of improving financial health and organization.
Why I Chose Green (#2A9270)
The specific shade is vibrant yet professional, ensuring visual appeal while maintaining trustworthiness.
Green strengthens the app's identity as a financial tool focused on fostering stability and growth for its users.
Inter is a modern, sans-serif font designed for high legibility across various devices. Its clean lines and balanced proportions make it easy for users to read, even on smaller screens.
Inter exudes minimalism and professionalism, enhancing the app's credibility and appeal.
Inter is specifically designed for digital interfaces, ensuring that text is clear and legible across all screen sizes.
Why I Chose Inter Font :
Style guide
Home screen
"With a solid wireframe foundation, we shifted to visual design to craft an engaging and intuitive interface. The goal was to apply a cohesive color scheme, consistent typography, and recognizable UI components that not only conveyed information clearly but also enhanced usability."
Ledger screen
The transaction summary screen offers a comprehensive, real-time view of all transactions between the user and a specific individual . By presenting information such as credit sales, payments received, and outstanding balances, the screen helps users stay on top of their finances, reduce confusion, and prevent missed payments.
It simplifies managing credit sales and payments, eliminating confusion by clearly displaying what’s owed and paid. The screen streamlines reconciliation, reducing the risk of missed payments and providing an organized overview of financial interactions with customers or suppliers.
The screen includes tabs such as All Transactions, Credit Sales, and Payments Received, allowing users to filter and easily access specific types of transactions. This ensures smooth navigation and quick access to relevant financial data.
Transactions are grouped monthly, which helps shopkeepers track net balances over time and spot trends. It provides a clear breakdown of finances, making it easier to manage monthly cash flow and payment timelines.
Transactions are sorted chronologically, with the most recent activity displayed at the top. This ensures users can quickly view new transactions and stay up to date with their financial interactions.
At the top, the Hero Card highlights the total amount owed or collected, clearly labeled with action-driven prompts like “You need to collect.” This gives users a quick overview of the financial situation with the selected individual, helping prioritize actions.
You need to collect
The "You Need to Collect" screen is a powerful tool designed to streamline the process of tracking unpaid dues, helping shop owners and shopkeepers manage collections efficiently and proactively. It combines actionable insights, organized views, and intuitive navigation to address key challenges in financial management.
Displays all pending payments in one place, eliminating the need for manual record-keeping or scattered notes. Provides users with clarity on overdue payments, enabling timely follow-ups and minimizing the risk of missed collections.
Tabs categorize data for better clarity, such as By Amount Due and By Due Date, making it easier to switch views based on collection priorities.
Data is grouped under clear headings like overdue payments, upcoming dues, and amounts, helping users focus on specific segments.
Default sorting ensures that the most pressing payments (largest amounts or oldest dues) appear at the top, reducing the time needed to find critical entries.
The hero card prominently displays the total amount pending collection, giving users an instant snapshot of their overall dues. Highlights overdue totals in bold or red for immediate attention, driving users to take action promptly.
Helps identify defaulters, track delays, and manage risks more effectively by limiting lending to chronic defaulters. Provides a clear financial picture for better decision-making regarding collections and lending policies.
Transactions screen
Filter Options: A series of filters allow users to sort transactions based on their specific needs. An additional menu icon provides access to more advanced filter options.
Monthly Grouping: Transactions are grouped by months with a monthly net balance summary.
Transaction Cards: Clean layout showing the transaction name, date, type, and amount, with color-coded indicators (green for money in, red for money out).
Quick Navigation: Includes a search bar, back arrow for easy navigation, and a bottom navigation bar for switching screens.
A streamlined view of all financial activities, categorized by type and focused on simplicity. Users can easily check their net balance, review transactions, and access detailed insights.
The Transaction Screen in MoneyMate is a user-friendly interface designed to simplify financial tracking for shop owners and shopkeepers. It provides categorized transaction records, ensuring users have clear insights into their monetary activities.
Transactions are grouped into intuitive tabs such as Paid, Credit Sale, Credit Purchase, and Failed, making it easy to locate specific data points. Users can sort entries by date, transaction type, or amount, offering flexible navigation and enhanced usability.
The home screen of MoneyMate is designed to be a powerful yet simple central hub for managing financial activities. It provides users with a clear, actionable overview of their finances while ensuring ease of navigation and accessibility.
Summary cards for Total Money Lent and Total Money Owed give a quick overview of current financial standing, enabling users to make informed decisions.
Effortless Transaction Tracking, Recent transactions are color-coded (green for incoming, red for outgoing) to enhance clarity, showing key details like names, dates, amounts, and transaction types for seamless tracking.
A minimal navigation bar with essential tabs (Home, Transactions) and a floating add button (+) simplifies the process of adding new transactions or navigating key features.
Profile and notification icons are strategically placed for easy access to account settings and updates, creating a familiar and user-friendly experience.
Helps monitor outstanding payments, identify overdue amounts, and take action to limit lending to frequent defaulters.
Reduces time spent on manual follow-ups by prioritizing high-value collections with actionable insights from summary cards.
Visual design
Login screen
The Design of the login screens is intuitive and simple. I have streamlined each screen, avoiding non-essential elements. This ensure clarity in identifying required fields and eliminate ant confusion in the process
And many more…
Thankyou for scrolling along!
Add Attachment
Credit sale
Whom did you sell to ?
W
Well wholesale
S
Suresh infinity
A
Healthfirst medical
C
RameshTatasupp
Y
Yusuf bhai
A
Abdul healthmart
A
Medicare Dr sharma
A
Verma ji
A
Medsuppliees
A
Ali brite
Search
Payment details
Amount
₹
8,000
Paid by
Crystal clinic
Payment date
5 Dec,2024
Payment method
Bank transfer
Transaction id
4af146cad6846292
Note
Medicine for mom
Attachment
Invoice.pdf
Add new entry
Received from Varun bhai
Amount received
₹8,000.00
Payment date
16 Dec,24
Sale date
1 Dec,24
Note
Attachment
Cash
UPI
Payment method
Save
Add staff entry
Permissions
Permissions to manage your business on moneymate
Name
Mobile number
Role
Save
Add new entry
Credit sale to Suresh infinity
Sale Amount
Sale Amount
5 Dec
Sale Amount
Suresh infinity
Note
Attachment
Save
Transaction details
Customer
Varun Bhai
Transaction type
Credit sale
Amount
₹
8,000
Status
Due in 20 day
Added by
Khalid khan
on 1st Dec, 2024
Note
Medicine for mom
Attachment
Invoice.pdf
Mark as paid
Send reminder
More than ₹5,000
M
Medsuppliees&co
Last paid on Nov 19
₹10,000.00
36%
R
Ramesh Tata supply
Last paid on Nov 15
₹6,500.00
23%
G
Global medics
Last paid on Oct 25
₹5,500.00
20%
Upto ₹5,000
A
Abdul healthmart
Last paid on Nov 10
₹3,300.00
12%
W
Wellness wholesale
Last paid on Nov 29
₹2,500.00
9%
You need to pay
₹
27,800
By amount
By last paid
Filters
Date
Time period
Amount
End date
Credit sale
Payment method
Paid
UnPaid
UnPaid
Start date
This month
Last 30 days
Last 90 days
Up to 1000
Up to 5000
Up to 10000
Cash
Bank transfer
UPI
Apply
Clear all
Add Family member
Share credit
Permissions to share credit on Moneymate
Name
Mobile number
Relationship
Save
The Idea of moneymate, came during a visit to a local phramacy As I walked in, I spotted the pharmacist, hunched over an old ledger, jotting down who borrowed what medicine and what he owed his suppliers. It was a familiar scene, but honestly, it felt outdated and a bit chaotic.
Frequent issues with customers forgetting to pay for medications, leading to strained relationships and financial losses.
Difficulty in tracking owed payments to suppliers, resulting in confusion and missed deadlines.
Lack of a streamlined system for managing financial transactions, creating unnecessary stress and inefficiency.
I started chatting with the pharmacist, and he opened up about the pain point he faced.
I couldn’t stop thinking about what the pharmacist said, so I decided to dig deeper. Over the next few days, I visited other local businesses .
That’s when it clicked: Businesses needs a better way to manage all their transactions. So, I decided to Design MoneyMate to cater to a wider audience. I envisioned an app with an easy-to-use interface for tracking everything from borrowed items to supplier credits.
I asked if this system worked for him, and his frustration was clear: He shared that many of his regular customers purchased items on credit, promising to pay later. However, with so many transactions happening daily, it became nearly impossible to remember who owed what, especially during the month-end rush. Chasing after customers for payments takes up so much time, and it’s awkward—it affects my relationships."
How We Reached There : The story
Closer to home, I spoke to the Milkman who deliver regularly to our building. He rely heavily on verbal agreements and handwritten records. I asked him what he was doing. The milkman shared:
"Just keeping track of how many packets I delivered to each flat today," he replied with a smile, showing me the notebook. The pages were full of messy numbers and notes.
When I asked if this system worked for him, he sighed:
"It works... most of the time. But if I forget to write it down or someone argues about how much they owe, it’s a problem." Most families pay at the end of the month, I have to go to every flat to remind them to pay. Some forget, some delay—it takes up so much of my time, and I still don’t always get all the money back."
As part of my research for MoneyMate, I decided to visit a small shop just down the building. I wanted to understand how they managed their transactions and whether they faced similar challenges as others I had spoken to. I asked the shop owner about his process for managing payments.
With a sigh, he reached under the counter and pulled out a bundle of well-worn notebooks.
"This is how I do it," he said, flipping through pages filled with handwritten entries. "Each customer who buys on credit has a page, but sometimes I forget to jot things down. And when payments are delayed, I have to keep reminding them. It’s exhausting."
How We Reached There : The story
Many Shop owners, Managers and Shop keepers struggle to keep track of their financial obligations, leading to confusion and anxiety. For users, who regularly lends money to customer and , the burden of remembering who owes what can create awkward situations and strain relationships. Common pain points include:
Inefficient Credit Management: Small business owners rely on manual systems like handwritten ledgers, which are error-prone and difficult to maintain.
Time-Consuming Follow-Ups: Verbal reminders, phone calls, and in-person visits to collect payments are time-intensive and interrupt daily operations.
Strained Customer Relationships: The lack of clear payment tracking leads to misunderstandings and tension between business owners and customers.
Difficulty in Tracking Overdue Payments: Owners struggle to identify who owes them money and how long payments have been delayed.
Problem Statement
MoneyMate
"MoneyMate: Your money’s new BFF."
In today’s fast-paced world, managing finances can be a challenge, especially for business owners and small businesses. MoneyMate was designed to bridge the gap between financial chaos and clarity, offering an efficient and user-friendly solution to track credit sales, payments, and outstanding balances. With MoneyMate, business owners can easily monitor transactions, streamline collections, and stay on top of their finances
Mobile app UX case study
The Idea of moneymate, came during a visit to a local phramacy As I walked in, I spotted the pharmacist, hunched over an old ledger, jotting down who borrowed what medicine and what he owed his suppliers. It was a familiar scene, but honestly, it felt outdated and a bit chaotic.
Frequent issues with customers forgetting to pay for medications, leading to strained relationships and financial losses.
Difficulty in tracking owed payments to suppliers, resulting in confusion and missed deadlines.
Lack of a streamlined system for managing financial transactions, creating unnecessary stress and inefficiency.
I started chatting with the pharmacist, and he opened up about the pain point he faced.
I couldn’t stop thinking about what the pharmacist said, so I decided to dig deeper. Over the next few days, I visited other local businesses .
That’s when it clicked: Businesses needs a better way to manage all their transactions. So, I decided to Design MoneyMate to cater to a wider audience. I envisioned an app with an easy-to-use interface for tracking everything from borrowed items to supplier credits.
I asked if this system worked for him, and his frustration was clear: He shared that many of his regular customers purchased items on credit, promising to pay later. However, with so many transactions happening daily, it became nearly impossible to remember who owed what, especially during the month-end rush. Chasing after customers for payments takes up so much time, and it’s awkward—it affects my relationships."
How We Reached There : The story
Closer to home, I spoke to the Milkman who deliver regularly to our building. He rely heavily on verbal agreements and handwritten records. I asked him what he was doing. The milkman shared:
"Just keeping track of how many packets I delivered to each flat today," he replied with a smile, showing me the notebook. The pages were full of messy numbers and notes.
When I asked if this system worked for him, he sighed:
"It works... most of the time. But if I forget to write it down or someone argues about how much they owe, it’s a problem." Most families pay at the end of the month, I have to go to every flat to remind them to pay. Some forget, some delay—it takes up so much of my time, and I still don’t always get all the money back."
As part of my research for MoneyMate, I decided to visit a small shop just down the building. I wanted to understand how they managed their transactions and whether they faced similar challenges as others I had spoken to. I asked the shop owner about his process for managing payments.
With a sigh, he reached under the counter and pulled out a bundle of well-worn notebooks.
"This is how I do it," he said, flipping through pages filled with handwritten entries. "Each customer who buys on credit has a page, but sometimes I forget to jot things down. And when payments are delayed, I have to keep reminding them. It’s exhausting."
How We Reached There : The story
To address these challenges, our objective was to Design a Hypothetical App MoneyMate with a focus on clarity and user engagement. We aimed to create a solution that would:
Simplify Financial Tracking: Develop an intuitive interface that allows users to easily track both money lent and money owed in one place.
Digital Ledger System: Develop an easy-to-use app that replaces manual bookkeeping with a digital ledger, enabling business owners to track credit sales, payments, and outstanding balances efficiently.
Real-Time Reporting: Provide detailed, real-time reports that clearly show who owes money, how much, and for how long, helping owners prioritize collections.
Automated Reminders: Include notification systems to send friendly, automated reminders to customers about upcoming or overdue payments, reducing the need for manual follow-ups.
Promote Accountability: Implement features that help users send reminders and notifications without feeling intrusive, fostering a sense of responsibility among borrowers.
Solutions
Many Shop owners, Managers and Shop keepers struggle to keep track of their financial obligations, leading to confusion and anxiety. For users, who regularly lends money to customer and , the burden of remembering who owes what can create awkward situations and strain relationships. Common pain points include:
Inefficient Credit Management: Small business owners rely on manual systems like handwritten ledgers, which are error-prone and difficult to maintain.
Time-Consuming Follow-Ups: Verbal reminders, phone calls, and in-person visits to collect payments are time-intensive and interrupt daily operations.
Strained Customer Relationships: The lack of clear payment tracking leads to misunderstandings and tension between business owners and customers.
Difficulty in Tracking Overdue Payments: Owners struggle to identify who owes them money and how long payments have been delayed.
Problem Statement
Quantitative Research: Survey Insights
To validate these findings, I surveyed a broader audience. Here’s a snapshot of the data:
Frequent Borrowing and Lending: About 45% of respondents reported lending or borrowing money informally at least once a month, showing a recurring need for tracking.
Reliance on Memory and Paper Notes: 50% used memory or notebooks to manage transactions, which often led to mistakes or forgotten details.
Pain Points with Current Tracking Methods: 40% cited “forgetting transactions” as their main issue, while 30% mentioned that their current system lacked clarity.
High Interest in a Digital Solution: 60% expressed interest in an app to simplify tracking, organize records, and send friendly reminders, validating a strong demand for MoneyMate.
The research confirmed that MoneyMate could fill a significant gap by making transaction tracking intuitive and accessible, reducing errors, and enhancing communication.
The Research
Research Goal :
The primary objective is to validate the hypothesis: Small business owners and shopkeepers face significant challenges in managing credit sales, overdue payments, and customer follow-ups due to reliance on manual processes. The research aims to uncover specific pain points, inefficiencies, and user needs to guide the design of a digital solution that simplifies financial tracking and enhances efficiency.
To ensure MoneyMate would effectively address the real-world challenges of managing credit transactions, I conducted a user research study using both qualitative and quantitative methods. This approach helped me understand the habits, pain points, and expectations of potential users, including business owners and individuals who lend and borrow money regularly.
Qualitative Research: In-Depth Conversations
I started by speaking with small business owners, pharmacists, and individual users to dive deeper into their day-to-day challenges. Here’s the question are listed below :
How do you currently manage your day-to-day financial transactions?
How do you keep track of money owed to you by customers or businesses?
How often do customers delay payments? How do you handle overdue payments?
What kind of communication do you use to remind customers or suppliers about payments?
What tools or methods do you currently use for financial tracking?
What’s the biggest frustration you face when managing credit or payments?
Do you have any staff or partners who assist with financial tracking? If yes, how do they collaborate with you?
If you could improve one thing about your current financial management process, what would it be?
What challenges do you face when managing credit-based sales or purchases?
Financial transactions are primarily managed using cash or UPI for smaller amounts. Day-to-day accounts are often recorded manually, and some use budgeting apps for basic tracking.
Challenges in Credit Management: Respondents face difficulties in predicting customer repayment behaviors and managing financial risks. Payment delays are common, often leading to financial losses when customers fail to repay.
Struggling with Memory and Manual Tracking: Many users admitted they still relied on memory or handwritten notes, which led to frequent miscommunications and lost records.
Methods for Handling Overdue Payments: Businesses rely heavily on manual reminders, including frequent follow-ups via phone calls or sending staff to collect payments in person. These methods are time-consuming and require significant effort.
Awkwardness in Asking for Repayments: Users expressed discomfort around reminding people about repayments, especially when dealing with close friends or loyal customers. They feared it would affect relationships or customer loyalty.
Desired Improvements:
Participants highlighted the need for tools that enable better repayment structures, such as fixed due date and automated reminders Solutions to minimize manual follow-ups and ensure timely payments were identified as critical needs
Key insight derived from the interview
Rohit, 40
Small business owner
Goals
Pain point
Rahul , 26
Shop keeper
Goals
Pain points
Gain a clear overview of who owes how much to track pending payments effectively
Identify delayed payments to chase defaulters and minimize risks.
Build good relationships with customers through timely repayments.
Access comprehensive financial reports for better decision-making and planning.
Struggles with manual records that are time-consuming and prone to errors.
Difficulty remembering repayment dates for customers and suppliers.
Inability to enforce lending limits due to poor visibility of past payment trends.
Wasting time consolidating financial information for reports and decision-making.
To ensure MoneyMate addresses the real needs of users, I developed personas based on research insights. These personas represent common users for both personal and business use cases and highlight their pain points, goals, and behaviors in managing credit transactions.
Armed with these insights, I was ready to move into the design phase, focusing on a solution that would make financial tracking both practical and stress-free.
Simplify and streamline the entry of transactions, including credit sales and payments received.
Track day-to-day finances efficiently to avoid errors and confusion.
Manage customer data and balances effectively to maintain smooth relationships.
Access reminders for payments due or upcoming transactions to stay organized.
Manual transaction entry is time-consuming and prone to errors.
Challenges in managing customer balances, leading to disputes or confusion.
Forgetting payment follow-ups due to a lack of proper reminders.
Struggling to balance multiple tasks while ensuring accurate financial records.
User persona
Replace manual ledgers with a user-friendly digital system that reduces errors and simplifies credit management for shopkeepers and owners.
Develop a visual dashboard that highlights overdue payments, categorized by amount and delay duration, to help users prioritize collections efficiently.
Simplify complex tasks like tracking debts and credits, ensuring even first-time users can navigate effortlessly.
Facilitate seamless collaboration between shopkeepers, managers, and owners through role-based access. For instance, owners can view reports, while shopkeepers focus on entries.
The app offers customizable features that cater to a wide range of users, from small shopkeepers managing daily credit transactions to business owners tracking loans and repayments. This multi-use functionality ensures it fits seamlessly into professional settings.
Goal : The idea we want to execute
The design journey for MoneyMate began with simple pencil and paper. Inspired by conversations with local pharmacists and small business owners, I sketched out the initial ideas that could solve the challenges they faced.
I kept the sketches simple, focusing on the flow of key features. This allowed me to quickly experiment with different layouts and arrangements without getting caught up in too many details. I wanted the app to feel as straightforward as jotting down numbers in a ledger, but with added clarity and accessibility.
1. Sketching: Roughing Out the Concept
Design Process
With a clear understanding of our users’ challenges, it was time to bring MoneyMate to life. Here’s how I approached the design:
Design process
Inter
Regular
Medium
Semi bold
A
a
Color palette
#2A9270
#FFFFFF
#DADADA
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Green is universally associated with growth, balance, and prosperity, aligning perfectly with the app's purpose of improving financial health and organization.
Why I Chose Green (#2A9270)
The specific shade is vibrant yet professional, ensuring visual appeal while maintaining trustworthiness.
Green strengthens the app's identity as a financial tool focused on fostering stability and growth for its users.
Inter is a modern, sans-serif font designed for high legibility across various devices. Its clean lines and balanced proportions make it easy for users to read, even on smaller screens.
Inter exudes minimalism and professionalism, enhancing the app's credibility and appeal.
Inter is specifically designed for digital interfaces, ensuring that text is clear and legible across all screen sizes.
Why I Chose Inter Font
Style guide
"With a solid wireframe foundation, we shifted to visual design to craft an engaging and intuitive interface. The goal was to apply a cohesive color scheme, consistent typography, and recognizable UI components that not only conveyed information clearly but also enhanced usability."
Login screen
The Design of the login screens is intuitive and simple. I have streamlined each screen, avoiding non-essential elements. This ensure clarity in identifying required fields and eliminate ant confusion in the process
The home screen of MoneyMate is designed to be a powerful yet simple central hub for managing financial activities. It provides users with a clear, actionable overview of their finances while ensuring ease of navigation and accessibility.
Summary cards for Total Money Lent and Total Money Owed give a quick overview of current financial standing, enabling users to make informed decisions.
Effortless Transaction Tracking, Recent transactions are color-coded (green for incoming, red for outgoing) to enhance clarity, showing key details like names, dates, amounts, and transaction types for seamless tracking.
A minimal navigation bar with essential tabs (Home, Transactions) and a floating add button (+) simplifies the process of adding new transactions or navigating key features.
Profile and notification icons are strategically placed for easy access to account settings and updates, creating a familiar and user-friendly experience.
Helps monitor outstanding payments, identify overdue amounts, and take action to limit lending to frequent defaulters.
Reduces time spent on manual follow-ups by prioritizing high-value collections with actionable insights from summary cards.
The transaction summary screen offers a comprehensive, real-time view of all transactions between the user and a specific individual . By presenting information such as credit sales, payments received, and outstanding balances, the screen helps users stay on top of their finances, reduce confusion, and prevent missed payments.
It simplifies managing credit sales and payments, eliminating confusion by clearly displaying what’s owed and paid. The screen streamlines reconciliation, reducing the risk of missed payments and providing an organized overview of financial interactions with customers or suppliers.
It simplifies managing credit sales and payments, eliminating confusion by clearly displaying what’s owed and paid. The screen streamlines reconciliation, reducing the risk of missed payments and providing an organized overview of financial interactions with customers or suppliers.
The screen includes tabs such as All Transactions, Credit Sales, and Payments Received, allowing users to filter and easily access specific types of transactions. This ensures smooth navigation and quick access to relevant financial data.
Transactions are grouped monthly, which helps shopkeepers track net balances over time and spot trends. It provides a clear breakdown of finances, making it easier to manage monthly cash flow and payment timelines.
Transactions are sorted chronologically, with the most recent activity displayed at the top. This ensures users can quickly view new transactions and stay up to date with their financial interactions.
At the top, the Hero Card highlights the total amount owed or collected, clearly labeled with action-driven prompts like “You need to collect.” This gives users a quick overview of the financial situation with the selected individual, helping prioritize actions.
This feature simplifies financial tracking, saving time by centralizing all relevant data in one place. It also encourages proactive payment management, with clear reminders and outstanding balances, ensuring better cash flow control for the business.
Filter Options: A series of filters allow users to sort transactions based on their specific needs. An additional menu icon provides access to more advanced filter options.
Monthly Grouping: Transactions are grouped by months with a monthly net balance summary.
Transaction Cards: Clean layout showing the transaction name, date, type, and amount, with color-coded indicators (green for money in, red for money out).
Quick Navigation: Includes a search bar, back arrow for easy navigation, and a bottom navigation bar for switching screens.
A streamlined view of all financial activities, categorized by type and focused on simplicity. Users can easily check their net balance, review transactions, and access detailed insights.
The Transaction Screen in MoneyMate is a user-friendly interface designed to simplify financial tracking for shop owners and shopkeepers. It provides categorized transaction records, ensuring users have clear insights into their monetary activities.
Visual design
Ledger screen
The "You Need to Collect" screen is a powerful tool designed to streamline the process of tracking unpaid dues, helping shop owners and shopkeepers manage collections efficiently and proactively. It combines actionable insights, organized views, and intuitive navigation to address key challenges in financial management.
Displays all pending payments in one place, eliminating the need for manual record-keeping or scattered notes. Provides users with clarity on overdue payments, enabling timely follow-ups and minimizing the risk of missed collections.
Tabs categorize data for better clarity, such as By Amount Due and By Due Date, making it easier to switch views based on collection priorities.
Data is grouped under clear headings like overdue payments, upcoming dues, and amounts, helping users focus on specific segments.
Default sorting ensures that the most pressing payments (largest amounts or oldest dues) appear at the top, reducing the time needed to find critical entries.
The hero card prominently displays the total amount pending collection, giving users an instant snapshot of their overall dues. Highlights overdue totals in bold or red for immediate attention, driving users to take action promptly.
Helps identify defaulters, track delays, and manage risks more effectively by limiting lending to chronic defaulters. Provides a clear financial picture for better decision-making regarding collections and lending policies.
Transaction screen
You need to collect
Home screen